Portfolio prototype · Lifecycle & CRM growth
Turn every adventure into the next booking, referral, and review.
Adventure Lifecycle OS is an AI-enabled lifecycle growth prototype that turns customer intent, trip behavior, and lifecycle stage into targeted campaigns for repeat bookings, referrals, and first-trip conversion.
North-star metrics
What this OS moves
Repeat booking rate (12-mo cohort)
+6.1 pts34.2%
vs. prior cohort
Referral rate
+3.7 pts18.4%
advocate-driven bookings
Signup → first booking
+2.3 pts11.4%
90-day window
Long-term LTV (24-mo)
+£190£1,420
blended per signup
What this demonstrates
A working point of view on lifecycle in adventure travel.
Each page is a real artifact you could share in a planning session — segments, journey, campaigns, insights, and a prioritized experiment backlog.
AI-enabled lifecycle strategy
Use intent signals and quiz data to trigger the right message at the right moment.
Segmentation & journey thinking
Eight working segments mapped to a nine-stage adventure-travel lifecycle.
Email, SMS, WhatsApp & in-product
Multi-channel campaign planning with channel-native creative for each touchpoint.
Experimentation & prioritization
An effort/impact backlog of lifecycle bets with hypotheses and success metrics.
Repeat & referral growth
Post-trip loops designed to convert peak emotion into the next booking — or a friend.
Customer delight tools
Explores how small, useful, shareable product moments can support lifecycle growth without feeling like another marketing campaign.