Adventure Lifecycle OS

Lifecycle journey

From first scroll to next summit.

Nine stages, each with a mindset, a friction, a best channel, the lifecycle move that earns it, and the metric we'd move.

  1. 1Stage

    Visitor

    “Could a trip like this be for me?”

    Friction
    Doesn't see themselves in the imagery yet.
    Best channel
    Onsite + paid social retargeting
    Opportunity
    Capture intent via a 60-second adventure quiz.
    Primary metric
    Quiz start rate
  2. 2Stage

    Email Signup

    Curious but uncommitted — “send me ideas.”

    Friction
    Generic welcome flows feel like a newsletter.
    Best channel
    Email · in-product
    Opportunity
    Personalised 5-trip shortlist based on quiz answers.
    Primary metric
    Signup → browse
  3. 3Stage

    Trip Browser

    Comparing trips, getting overwhelmed.

    Friction
    Too many great options; analysis paralysis.
    Best channel
    In-product · email digest
    Opportunity
    Match-score nudges + “Adventures like you” social proof.
    Primary metric
    Browse → wishlist
  4. 4Stage

    Wishlist / Saved Trip

    “I want this — but is it the right one?”

    Friction
    Practical worries: fitness, logistics, dates.
    Best channel
    Email · WhatsApp
    Opportunity
    FAQ + past-traveller voice memo at 72h.
    Primary metric
    Wishlist → enquiry
  5. 5Stage

    First Booking

    Excitement + a flash of doubt.

    Friction
    Cart abandonment from price or solo nerves.
    Best channel
    Email · SMS
    Opportunity
    Reassurance sequence + flexible-deposit nudge.
    Primary metric
    Enquiry → confirmed
  6. 6Stage

    Pre-Trip

    Planning brain — kit, training, logistics.

    Friction
    Anxiety spikes 2–3 weeks out.
    Best channel
    WhatsApp · email · in-product
    Opportunity
    Countdown plan + group intro chat.
    Primary metric
    Pre-trip NPS / readiness
  7. 7Stage

    Post-Trip

    Peak emotion — proud, connected, alive.

    Friction
    Window closes within 14 days.
    Best channel
    WhatsApp · email
    Opportunity
    “What did you discover about yourself?” recap + review.
    Primary metric
    Review rate · 14-day NPS
  8. 8Stage

    Repeat Booking

    “Bigger, harder, somewhere new.”

    Friction
    Doesn't know what's next for them.
    Best channel
    Email · in-product
    Opportunity
    Progression recommender — next trip + new skill.
    Primary metric
    Repeat rate · time-to-rebook
  9. 9Stage

    Referral

    “My friends should do this with me.”

    Friction
    Sharing feels transactional, not personal.
    Best channel
    WhatsApp · email
    Opportunity
    “Bring your crew” group-trip code + story share kit.
    Primary metric
    Referral rate · K-factor