Insights dashboard
What customers tell us, turned into lifecycle moves.
A mock aggregation of quiz and intake data — the emotional drivers, barriers, and trip-style demand that should shape every campaign in the studio.
Quiz · n=12,480
Top emotional drivers
- Reset32%
- Challenge24%
- Connection18%
- Escape15%
- Celebration11%
Open Studio with tone = Warm/Adventurous and lead creative on “Reset.”
Quiz · n=12,480
Top booking barriers
- Fitness anxiety28%
- Solo travel nerves22%
- Logistics uncertainty19%
- Price hesitation17%
- Time off work14%
Trigger Hesitator reassurance flow when “fitness” or “solo” are picked.
Demand · last 90 days
Most wanted trip styles
- Hiking34%
- Kayaking19%
- Wild swimming16%
- Cycling18%
- Winter adventure13%
Weight wishlist-recovery digest toward Hiking + Wild Swimming this quarter.
Post-trip survey
Referral potential
42%
said “I'd bring a friend next time.”
42% of post-trip respondents, last 60 days
Auto-enrol these travellers in the Day-10 Crew Invite WhatsApp flow.
Post-trip survey
Repeat potential
37%
said “I want a bigger challenge next.”
37% of post-trip respondents, last 60 days
Route into Mountain Progression recommender 14 days after trip end.
Cross-cut
Where insights compound
- “Reset” + “Solo nerves”14% of base
- “Challenge” + “Repeat potential”9% of base
- “Celebration” + “Group size 4+”6% of base
- “Connection” + Referral intent11% of base
Build a “Reset + Solo” micro-segment: warmest copy, lowest friction, highest urgency.