Experiment backlog
The bets that earn the next quarter.
Lifecycle experiments scored by effort and impact, with a hypothesis, a metric to move, and a clear next action.
| Experiment | Segment | Hypothesis | Channel | Metric | Effort | Impact | Status | Next action |
|---|---|---|---|---|---|---|---|---|
| Post-trip “What adventure are you craving next?” quiz | Recently Returned Adventurer | Capturing next-trip intent at Day 4 lifts 90-day rebook rate by 5 pts. | Email · WhatsApp | 90-day repeat rate | M | High | In flight | Ship quiz v1 + wire results to CRM tags |
| First-time booker reassurance sequence | First-Time Hesitator | Real first-timer voices at 72h move wishlist → booking by +25%. | Wishlist → booking | S | High | In flight | Record 3 first-timer audio clips this week | |
| Wishlist recovery with practical FAQs | Wishlist Wanderer | Pairing top-of-mind FAQs with a ranked shortlist lifts enquiries +18%. | Email · In-product | Wishlist → enquiry | M | High | Backlog | Audit top 10 wishlist trips for FAQ gaps |
| High-NPS referral prompt | Recently Returned Adventurer | NPS 9–10 + named-friend prompt moves referral rate 18% → 26%. | Referral redemption | S | High | Backlog | Draft Day-10 WhatsApp script + approvals | |
| Solo traveller confidence flow | Solo-but-Social Traveller | Pre-trip group intro lifts solo signup → booking by +12%. | WhatsApp · Email | Solo conversion | M | Med | Backlog | Pilot on 2 group trips next month |
| Seasonal mountain progression recommendations | Mountain Progression Seeker | Progression ladder email lifts repeat ASP by +£140. | Email · In-product | Repeat ASP | L | High | Backlog | Define progression taxonomy with trips team |
| Sustainability proof — impact report at post-trip | Sustainability-Motivated Traveller | Per-trip impact report lifts review + repeat rates in this cohort. | Repeat rate · review rate | L | Med | Backlog | Source operator-level impact data | |
| Lapsed win-back: “What's changed for you?” | Lapsed Adventure Dreamer | Personal-not-promo win-back beats discount by +40% reactivation. | Email · WhatsApp | Reactivation rate | S | Med | Done | Roll learnings into evergreen win-back |